Marketing Manager

Virtudesk, Bellevue, WA
January 2024 – Present

• Managed the creation, adaptation, and execution of marketing content, ensuring alignment with brand guidelines and promotional standards.

• Collaborated cross-functionally with internal teams and external creative partners to develop and refresh promotional materials. 

• Tracked and optimized content performance by monitoring key engagement metrics and making data-driven recommendations. 

• Oversaw project workflows from concept kickoff to final approval, ensuring content met regulatory requirements and brand consistency. 

• Maintained and updated content metadata, supporting seamless integration into digital platforms. 

• Coordinated with finance and procurement teams for budgeting, invoicing, and vendor management to ensure timely project execution. 

• Participated in weekly Agile team meetings, reviewing promotional materials, resolving content-related issues, and proposing process improvements. 

Marketing Specialist

Outpost Club, New York City, NY
September 2021 – December 2023

• Developed, updated, and managed content for multi-channel marketing campaigns, ensuring compliance with brand and industry regulations. 

• Assisted in creating and reviewing promotional assets, working closely with stakeholders to refine messaging and maintain consistency. 

• Managed multiple content projects, providing weekly status updates and escalating urgent issues when necessary. 

• Collaborated with creative agencies and internal teams to maintain accuracy and relevance in promotional content. 

Tech Incubator Partnership Manager

The Startup House, Bay Area, CA
February 2020 – August 2021

• Actively networked to establish over 50 valuable industry contacts, driving partnerships and business opportunities. 

• Contributed to the successful launch of three new locations in Silicon Valley, managing properties with a combined capacity of 120 units and achieving 95% occupancy within the first six months. 

• Coordinated content creation and promotional campaigns for tech incubator events and networking initiatives.

• Managed digital marketing assets, ensuring that brand messaging aligned with strategic goals. 

• Assisted in reviewing and refining marketing materials, ensuring content compliance and consistency across platforms. 

Operations & Growth Manager

TraceAir Technologies, Redwood City, CA
September 2018 – January 2020

• Spearheaded project schedules and streamlined materials procurement, resulting in a 20% reduction in project timelines. 

• Successfully negotiated vendor agreements, leading to significant cost savings for the company. 

• Contributed to developing data processing and analytics services, resulting in a 25% increase in demand and additional revenue generation. 

• Expanded the client base through targeted LinkedIn marketing campaigns, fostering sustainable business growth 

• Led content review and approval processes, ensuring alignment with business objectives and promotional strategies.

• Identified and implemented process improvements to streamline content management and marketing operations. 

Key Skills & Certifications

• PMP (Project Management Professional)

• Google Ads/Analytics Certification

• Project & Campaign Management: Proficient in Jira, Workfront, Smartsheet, and Google & Microsoft suites for tracking deliverables and execution timelines.

• B2B Content Marketing & Strategy: Case studies, white papers, blogs, webinars, landing pages, and email campaigns tailored for business audiences.

• Lead Generation & Growth Marketing: Developing and executing demand generation strategies to drive sign-ups and feature adoption.

• Paid Social Advertising: Experience in buying and optimizing campaigns on Facebook, Instagram, LinkedIn, and Reddit.

• Performance Marketing & Analytics: Strong analytical skills to measure CPA, LTV, ROAS, and overall campaign success.

• Campaign Strategy & Optimization: Experience working with cross-functional teams to develop A/B tests and refine media strategies.

• Social Media Management: Skilled in working with platform reps, staying updated on industry trends, and leveraging new technologies.

• Creative Collaboration: Ability to work with designers and content teams to develop high-performing creative assets for campaigns.

• Project & Budget Management: Proficient in managing multiple priorities, tracking budgets, and ensuring smooth execution of media initiatives.

• CRM & Marketing Tools: Proficient in Marketo,  Ahrefs, Google Analytics, Salesforce, and Meta Business Suite for campaign execution and performance tracking.

Education

City University of New York, Baruch College
Bachelor of Business Administration in General Marketing